Al Harmain Perfumes is a well-known brand of perfumes
and attar, in the Middle East. It started as a store in Makkah of Agarwood. The
name is taken from the Holy Mosques of the Muslims in Saudia Arabia.
A group of companies whose owner comes from Bangladesh.
The company’s current revenue is 35
million US Dollars per year.
The Founder of Al Haramain Kazi Abdul Haque believed
that it ‘had the power to awaken desires, memories and bring serenity” and this
belief is shared among his heirs.
Indica Collection shares the part of the vision of Al
Haramain Perfumes. Our idea was to place all desi Muslim culture in one
brand-Indica Collection. We being brand
ambassadors of Desi Muslim Culture and Heritage believe the best of this can be
presented in a single brand: Indica Collection.
Our concept was if Attar could be branded and sold it
would be more popular, Nobody advertises much about Attar’’ or Essential oils
that much.
Attar’ is a scent that the hadith mentions about:
“The best scent is the perfume of
musk.” (At-Tirmidhi).
The market of attar includes the Muslim
world and beyond that is: 1.5 Billion ++ and if you consider Europe and North
America, it will be more. For this proper branding is necessary and promotion.
Attar ‘is seen as a Muslim or Arab thing. Come on it is an alcohol-free,
natural scent that gives a pleasant aroma.
Well, this is another topic in itself.
The point is more Attar companies should come out from
Bangladesh.
Mohammed Mahtabur Rahman, son of the founder had visited
Taif and seen the distilleries there. A passion developed there where wanted to
bring the best perfume /attar to the world.
He holds many positions also in Bangladesh. Amongst them
are:
·
Chairman –NRB Bank.
·
Chairman --Hamidia Tea Co Ltd
·
Was ranked as CIP (Commercially Important Person)
for three consecutive years.
A list of these positions can be seen on his website.
The point is youngsters from Bangladesh should be
inspired to make new industries and businesses in the long run. The company
expanded its operations to 100 countries. The headquarters is in Dubai gives
them an edge. I think Al Haramain could use professional branding for the
European and North American countries.
A popular brand is Amber Oud Gold Edition whose
fragrance is flowery and oriental.
Al Haramain happens to be one of the largest manufacturing
units of Perfume in the Middle East. The unit measures about 174, 477 Square
feet and caters to a Middle Eastern and Muslim audience.
Some of the fragrances or attar:
·
Ajwa
·
Al Buraq
·
Al Khaleej
·
Amira Gold.
A list of the fragrances can be seen in this site.
Mr Mahtabur Rahman is credited for the success of the Al
Haramain Perfumes and is also known for his philanthropic works. He donated $1
million US dollars to the Rohingya refugees.
The
Ingredients in Al Haramain Perfume.
The ingredients apart from natural musk used are oud’ or
agarwood. This is known as frankincense and the Nabaeteans (The Thamud of
Arabia.) used to trade with the Greek Empire. There was a frankincense route
which was the route through which frankincense was taken. The Thamud has left
magnificent buildings made from mountains about 4000 years ago.
Anyway, that is another story and is related to the
Quran.
The other ingredients include:
·
Rose-Bulgarian, Turkish, Bulgarian, etc.
·
Musk
·
Variety spices and herbs: saffron, ginger,
cardamom, grapefruit, others, etc.
Al Haramain story inspires youngsters venturing into the
Middle East for jobs. Just don’t focus on jobs, also focus also business.
Another young man from the Indian subcontinent who made
it big in the Middle East is Mr. Yusif Ali, owner of Lulu Group based in UAE
also. He came from India to Abu Dhabi in 1973.
In Yusuf Ali’s words:
Business is not just about money, product
or services. It’s all about people.
Al Haramain’s founders come from Sylhet, a well-known
district in Bangladesh. A lot of the residents have immigrated to the United Kingdom
and made their mark in Indian cuisine’ (They call it and it is Bangladeshi in
fact.).
Many restaurants in London are owned by Sylheti’s from
Bangladesh. An example would be Tommy
Miah. He also has made chotpoti famous in London. His restaurant is also known as Raj Restaurant
in Edinburgh, UK. The British are fond of Indian (Bengali) cuisine, which might
be because of their stay in India (as rulers) and the fact their capital was in
Kolkata. (Capital of British India and Bengal).
The Indica Collection Summary:
Al Haramain might consider of rebranding its website as
well of its products from a professional European company to venture into these
markets.
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